Analysing Malaysia Ads (II): MaxisSE4Games

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The video advertisements from Maxis in three different language editions was choose to analyse in previous post. And for the second analysis, I had choose the another print advertisement from Maxis too. 


The second advertisement analysis is about the MaxisSE4Games ads. Actually this is the greetings print ads for the victory of Malaysia in the KL 2017 South East Asia (SEA) Games. I have choose the greetings posts for Pandelela Rinong anak Pamg and Cheong Jun Hoong, the two female athlets whom won the diving medal. 

http://www.facebook.com/maxis

 The print advertisement I provided above have only in two language editions which is English and Malay language. The main message of the advertisement not only send the greetings to both divers won the medals for Malaysia, and also invite people to purchase Maxis’s mobile data packages.

The Dennotation of the each print advertisements from the campaign shows two diving female athlets and the Maxis logo merge with the SE4Games logo design. For the English edition of the ads, it shows the tagline ‘Leage of Your Own’ but for the Malay edition, it shows the tagline written in Malay language which is “Agi idup Agi ngelaban’.

Connotations of the ads reveals in the slogan of both ads. The slogan of the ads although is different, but they share the same thing. Accoding to my understanding, The slogan ‘League of Your Own’ goes to the meaning the winning field is yours that maxis wish to greet Jun Hoong. For the another slogan ‘Agi Hidup Agi Ngelaban’, it goes to the meaning fight until death in Malay and it is the slogan for the Sea Dayaks (Iban) warriors before they proceed themselves into warfield. This slogan tells to the target audience that the athlets in the Malay edition advertisement is Pandelela as she is from the Sea Dayaks community, she put fully effort in her competition and won the medal for our country, just like how the sea dayaks fight until death during the war.

Besides, I would like to highlight that the alphabeth A from the word League and Agi in the both English and Malay edition advertisement was replaced to 4 which the design looks familiar with A. The Myth was show by this ads through the playing of copywritting by telling fast internet speed makes glory shares. 

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